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The American Council of the Blind (ACB) is committed to continuous improvement in its efforts to increase the independence, security, equality of opportunity, and quality of life, for all blind and visually-impaired people. To help achieve this objective, ACB has developed a Strategic Action Plan to help guide the organization across five critical focus areas, including:
- Advocacy, Legislation, and Policy
- Affiliates and Membership
- Convention and Meetings
- Development
- Marketing and…
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Working towards ACB’s longstanding advocacy goals, the organization is determined to impact current and future civil and equal rights policies. Additionally, ACB is committed to working with the Federal Government and corporations to ensure equal access and usability of products and services.
Identify the focus area and goal/desired end result.
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In support of ACB’s affiliates and membership, the organization is committed to providing relevant training and resources to affiliate leaders and ACB members. Additionally, ACB will work to promote membership growth through various actions designed to increase membership at all levels of the organization.
Identify the focus area and goal/desired end result.
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To enrich the convention experience and expand opportunities for attendance, ACB is focused on increasing virtual attendance capabilities and offering a continuing education credit program at the ACB National Convention. Furthermore, the organization has outlined a plan to better accommodate the various needs of convention attendees.
Identify the focus area and goal/desired end result.
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In recognition of the critical role a sound development strategy plays in a successful ACB, the organization will focus on expanding its donor base with foundations, planned and major gifts, and the ACB Monthly Monetary Support (MMS) program. Additionally, ACB will launch an Advisory Council to provide subject matter expertise from outside leaders and organizations.
Identify the focus area and goal/desired end result.
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To help lay a solid foundation from which to grow, ACB is committed to developing a high caliber Marketing and Communications Plan. The integrated plan will be crucial in supporting both regular ACB communications as well as communications related to meeting the various goals outlined throughout the ACB Strategic Plan.
Identify the focus area and goals.
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At the opening session of the 57 annual Conference and Convention, ACB presented Sharon Lovering with an award for her 25 years of service to the organization.